Saturday, September 30, 2006

the first 20...

Today we are getting ready to roll with 9 pairs of BOB and 13 EVE in the trunk. Vollgas!

Wednesday, September 27, 2006

uslu airlines and MYKITA to co-create aviator sunglasses

uslu airlines and MYKITA to co-create aviator sunglasses

As a synerge of their face focused creative energies, sunglass hotshop MYKITA and cosmetic highflyer uslu airlines are producing a limited edition of aviator sunglasses. Two models first, one for girls and one for boys. Which for which is up to your liking! (Who else?) Their MYKITA names are *Bob* and *Eve*, their uslu airlines airport destinations are accordingly 'BOB - bora bora motu mute' in French Polynesia and 'EVE - evenes' in Norway. How convienient.

Philipp Haffmans of MYKITA comments on the collaboration: "Both our brands and companies are about beautifying faces with colours, shapes and surface textures. Uslu airlines' new view of beauty complements our design approach and puts us on some very interesting style avenues." Uslu airlines co-pilot Jan Mihm points out that "when looking into new facial action for our passengers, sunglasses were always on the list. MYKITA's innovative construction smarts and revolutionary design lightness made them the logical partner for such a project. We clicked right away."

The shades will be launched world exclusive with Colette/Paris on Oct. 2nd and later introduced to both MYKITA's and uslu airlines' distribution channels. Highly selective, of course. Retail prices are around 370,- EUR for the gold plated EVE or 340,- EUR for the pearl blasted BOB.

For press inquiries please contact anna@mykita.net or rike@agenturv.de


About MYKITA
MYKITA is a young Berlin-based design team catering to the global demand for stylish, top-quality eyeglasses. They have developed a process where hi-end optical frames are produced by etching and folding precious sheet metal. Unlike most others, their product requires no screws, no solder, no glue. The result is lightweight flexibility and flexible lightness. Looks great. Feels great. www.mykita.com

About uslu airlines
uslu airlines is revolutionizing the cosmetic world with a hi-tech/hi-style approach. Their innovative airbrush makeup system air(o)pak fascinates pros and end users alike. Founded in New York, launched in Paris and now based in Berlin, uslu airlines colours the world as their playground. Beauty makeup supersonic. www.usluairlines.com

Tuesday, September 26, 2006

Set for arrival in Paris on October 2nd

Starting Monday October the 2nd, EVE and BOB will be shown (and sold) at Colette.

Colours



BOB is blue and EVE is brown: